I’d think it would be cool if you could establish some kind of forward movement for your subscribers. It might be nice to have a section where someone just says, Hey, I’ve started the xxx Video series, and mark their progress through it; and if there were some board where members progress in going through the tutorials could be mapped. I’ve completed xxx tutorials. I think tests would be a bit much, but perhaps they just write a few words at the end that proves they’ve engaged with the material. (I loathe tests.)
It strikes me, after the conference this weekend, that with the gatherings and the video content, it would be possible to spend almost all your time learning from RW instead of watching the latest episode of The Flash, and that you could encourage that behavior. You’re building up so much mass that an RW lifestyle is becoming possible. I come from Conde Nast, and I know it when I see it.