storeSearch ScrollView UIView instead of UIButton

I am doing the same example but I am trying to add in the ScrollView instead of UIButton a UIView made (.xib)
But I am facing some issues of how I can make the UIView reusable ( populate dynamically ). I can load the UIView from the xib file place it in a position that I want but I can populate it.

Can anyone give a small example if he has a solution ?