How to create custom Push Notifications in Pushwoosh

How to create custom Push Notifications in Pushwoosh… I have a news reader app on the app store. I recently moved from Parse.com. I have my app set to receiving notifications on their system. Here is my big challenge. How to create custom Push Notifications. The NY Times app has a toggle that allows users to get specific notifications. For example users can opt to receive notifications about breaking news, Top Stories, etc. The way my app is now everyone gets all notifications no matter what category is set. I following there setup guide. I need a little help setting up what I need. I don’t come here that often. I am hoping that I receive a email notifications when someone replies to this email. If not can someone email me at timbojill@gmail.com with their response as well as replying here. I have taken a screenshot of what the NY Times app does and what I am trying to do.